For a kid, I adored the Mrs. Piggle-Wiggle publication series. It featured a magic and resourceful woman who lived together with of her kids in a upside down house. If money was tight for Mrs. Piggle Wiggle, then she’d send all her children through the house to locate hidden treasures.
That story stuck with me in the moment that I read it. As a kid, I felt ready for any moment if cash came up short — I would just go to a treasure hunt! Does this surprise you to learn that my perspective has not changed today I am an adult? What is more, I wait to find the “running out of cash” moment before I embark on a treasure hunt. Not when I have a five-step treasure map which leads me directly to gold.
As an entrepreneur, there are going to be times when cash is tight. It is natural that you feel the squeeze when you’re just starting out. Even after your business has liftoff, you may feel restricted from time to time. Or maybe you’re looking at investing in some kind of new small business tool or business opportunity and you want a little cash before you do this.
Running your business means living during cycles of fiscal growth and…;dormancy, will we say? If that’s where you end up today, these concealed cash opportunities will definitely talk to you. I’m likely to show five very specific hidden cash opportunities that I’ve used in my own small business to bring faster cash flow.
The trick to a good treasure hunt is knowing you’ve gold hiding somewhere. And you do! Let us go to a treasure hunt together, and locate the places where your gold is currently concealing.
Opportunity #1: Finish Your Online Training Program
You may have an internet training program, almost finished, waiting in your digital library. Maybe you’ve tinkering with this, fine-tuning the specifics. Or maybe you just have a growing list of ideas for apps that you know have enormous potential…;after you complete them.
What exactly are you waiting for?
This not-quite-finished coaching program has cash hiding beneath it.
Seth Godin has a Terrific term for this event:
It is the internet advertising and marketing equal of Nike’s inspirational motto “Just do it.” Get out your program there. Don’t keep procrastinating beneath the “it is not completed yet” excuse.
Rather, release it as a beta exam, and get some comments from people. As it happens, I am doing this very thing at the moment, using a Facebook Ads app I made.
Trust me, I know the urge to keep tinkering until your app feels ready to combine with the really “pro” trainings already out there. But that’s not where you have to start, particularly if this is your initial online training plan.
Start with something easy; call it your “launching product.” Include a couple of videos, transcripts, maybe a PDF of your slide decks, some supporting documents, and that’s it. The purpose is to get it out there and get some comments to come up with your merchandise, while at the exact same time making a small buzz for yourself.
If you’re ready to become competitive about claiming this concealed cash, decide on a completion date to have this online training plan. Get it user-ready in 30 days. Simply take another 30 days after that to market it. Then release. It does not have to be an ideal or a massive launch.
My business dramatically changed when I eventually just got a product out there. It was a tool to assist authors launch their book online — it had nothing to do with exactly what I ended up becoming famous for. I just had some experience in helping authors in this way, and knew I had something to offer you.
I so wish I’d released this training sooner! Once I set it out there, I have great feedback, heard a lot about my target market…;and discovered I didn’t love that subject enough to grow in this direction. Releasing that application was a massive aid in moving ahead with the business that I really wanted.
You’ll never move forward in the event that you don’t get something out there. And you won’t earn any money from a program that’s never offered to the general public.
Need Help? It is Completely Free!
Maybe you’ve never tried to make an internet training plan. If that’s the instance, that the “hidden cash” does not exist for you…;nonetheless. But if you’re all set to start developing in this direction, I’ve created a free PDF giveaway that is just what you require.
It is known as A Course Creation Starter’s Guide, and it is likely to get you going in the right direction for your own program.
This freebie is excellent even for people that are already working on internet training programs. If you’re trying to find some ways to be a little more efficient in the way you provide this program or the way you make it, jump to the section known as “The Seven Power Tools.” This is something that I use with each online training application that I create, and you can easily integrate it into your existing workflow.
Listen to Episode 46 to get every detail on the best way to make the most of concealed treasure in your small business.
Opportunity #2: Do a Mini-Promotion and Make an Offer
There are 3 ways you can access this hidden treasure:
1. Produce A Webinar
If you’re a regular follower of the articles, you know about my love affair with all webinars. Take it away from me — they’re a terrific way to construct your business. And contrary to popular belief, making them is neither overpowering nor stressful. To begin with, you choose an present program, product or service and decide exactly what you need to convey about doing it. Spend a while outlining the content, bearing in mind how long you desire this webinar to be. (My webinars typically last for about 90 minutes, and also the initial 45-60 minutes is me introducing my articles.) Your objective is to instruct participants some thing that they can apply once they walk away…; and then offer your program, product or service for sale to anybody who wants a jump start to what you just taught them. As soon as you’ve determined what your content will be, focus on the way it escapes inside your webinar. Get specific and strategic about the way you travel from content to a sales marketing. You do not want to just set a lot of text onto a slide. Believe it or not, the kind of images and number of slides you use makes a massive difference in the amount of conversions you receive from your webinar. As an instance, 20 to 25 slides for a 60-minute webinar is not nearly enough. Folks become bombarded easily whenever there’s too much text on each slide. Overloaded people hit “pause” or start multi-tasking, and wander off. When you get rid of attention, you lose a lead. To get a 60-minute webinar, you want at least 80 slides, each using minimal words onto it, and imagery. Your goal is to use your slides to just punctuate your stage; you do not want your whole script onto the slide. Keep your audience’s attention by continuously shifting slides, and utilizing great imagery and lots of it. (Note: avoid cheesy stock photos. There are a number of websites out there where it is possible to find imagery. is my own personal go-to.) Another part of producing fantastic flow is aligning your articles along with your sales offer in the conclusion. You will spend 45-60 minutes of your webinar on material; the final 15-20 minutes is if you transition into speaking about your schedule, product, or service and what’s in it for them. A way is open a Q&A session. As an instance, I’ll say “For the next 15 minutes I will take some live Q&A,” and that I have a couple questions (and answers) ready, in case people aren’t jumping forward to ask queries. In addition, I make it worth their time to do it today. I really don’t want them to get the webinar off and consider it later. That’s why, in between queries, I’ll say “For the next 15 minutes, even should you purchase while we’re on this webinar, you get this fast-action bonus.” This may be a cheat sheet, a checklist, whatever regarding what I just taught them. Ultimately, it’s very important to follow along with webinar using an email series. I typically send out a playoff as my first email, linking to the webinar so they can view it, and ending with a pitch about the app I am offering in the conclusion of my webinar. After this, I’m a series of three more mails, speaking about the benefits of the application, giving case studies, showing them that they can’t live without my program or merchandise. See how this works? Believe it or not, this is something that you are able to do inside each week, particularly if you already have a schedule or product you would like to promote. You are able to do it all reside, or you may do an automated variant known as “evergreen.” For this, you record the webinar beforehand and then let people sign up for different dates and occasions. My Favourite tools for live webinars will be or Google . If you wish to do an automated webinar, I use . I’ve also heard good things about . Right now, I am running an advertisement for a free webinar known as “7 Strategies to receive your company Up and Running Facebook” and inside, as well as offering 45 minutes of highly valuable content, I promote my Facebook 101 program, Jumpstart Your Own Facebook Marketing.” If you wish to see my training sequence in actions, you can sign up for your training here. Using Facebook ads to market, this webinar is creating an average of $1,500 a day as well as helping me develop a very quality email list. Bottom line: webinars operate really nicely.
2. Produce a Live Mini-Training
Here is something that you can really do this week in the event that you already have a schedule, product, or service ready. While I say “live” I do not mean in individual; it is a live event. You “sell tickets,” record yourself performing a live event, then release the listing to buyers. You can achieve this independently, or by a partner. About one year ago, David Siteman Garland and I collaborated to some two-hour reside training. Anyone who bought tickets could attend the event or just receive the recording, along with a PDF of the slide deck and also some support records (cheat sheets, checklists, etc.). We spent a week making the function. We both emailed our lists and encouraged the instruction for another week. All told, the event made us around $70,000…;all for just a couple weeks of work!
3. Set Up a 30-Day Challenge, Followed By an Offer
The very best form of miniature promo I am aware of is that the “30-day challenge” variety, in which you get people enrolled in a kind of movement with you. They opt into go on this journey along with you for 30 weeks, and then in the conclusion you market whatever it’s you would like to offer you. Here are some tremendously effective examples I understand about:
- Easy Green Smoothies They can do a 30-day challenge for making a green smoothie every day for 30 days. They operate Facebook ads to the battle. They build their listing such as rock stars. At the conclusion, they promote an eBook or some kind of manual for smoothies.
- Money Appreciate Challenge: My good friend Kate Northrup recently did this…;not to sell something, yet to start building her record with quality individuals who genuinely care about what she’s putting out there. She had amazing success, with plenty of involvement and a large opportunity to market at the conclusion.
- 30-day list-building challenge: My good buddy, Natalie Lussier does this frequently. She uses imagery, hashtags, all the things which gets people engaged and busy in a way that’s fun for everyone.
Opportunity Number3: Developing a Four-Part Email Sequence That Results in a Offer
You do not need a big list for this one to work. Actually, it is much better to try this one if your listing is still modest, since you’re likely to have better and better at it as your list grows. These sequences consist of four mails that have sent over a short period of time. Your aim together is to paint the picture of a question you know that the audience is facing…;the remedy to that is, naturally, your program. What makes this opportunity so strong is that individuals in your list may have already got an opportunity to purchase your app, but chose not to. In the end, most of us buy at different times, for different reasons. So don’t be afraid to put this out in the front of people who have already seen your program marketing. This might be the moment if they make the choice. In the first email, you’re easing people into the idea that there’s a challenge and you have the option. Get their attention from allowing them know something, and ensure them that you’re there to offer value. The mails which follow are a little more competitive in terms of selling the app — maybe not at all a spammy way, but displaying the features and benefits of your app.
- It is going to help them do X.
- It is likely to resolve difficulty Y.
- It is going to eliminate stress and overwhelm about Z.
Make the email about your crowd, and also let the story of what’s going to happen to them when they purchase your program. Use case studies and examples, images, and screen shots from inside your own program. Don’t be afraid to serve it up — these aren’t short mails with a link to your page. These are meaty mails which paint the picture. The last email will be the one which presents scarcity. It is possible to say that you’re running a special promotion with a reduction or free bonus when they purchase by a specific date. Make it rather time-sensitive: “By Friday this deal is going away. You are not likely to get another opportunity to have this bonus when you purchase.”
Opportunity #4: Offering Your Services For Your Audience
Caveat: I am not a massive fan of this service model of business if your objective is to make a more automated . I’m passionate about teaching you how to construct a business which doesn’t depend on investing your time for a long time. This is a temporary, unique opportunity, offered to a small group in your email list. Select a particular ability or a knowledge base which you have, and make an opportunity to offer your time and services to this select audience for a premium. Again, this is temporary. This is not something which ought to take over your organization and derail all of your other jobs in the meantime. This really is a small bit on the back burner for some quick additional cash. Maybe you’re a nutritionist and you can help people make a 30-day meal program. Maybe you’re great at hacking website-building platforms and can offer your experience to others. In my first two years of business, I put up an opportunity where I’d review others’ Facebook marketing plan. I’d review people’s Facebook pages and profiles, interview them about how they were using Facebook, and about the way their product or program came to play. Then I’d create a record — I’d made a template for this, therefore it would not take me hours and hours. I’d make the report to give you insight in ways you could make your Facebook marketing better, the best way to get your Facebook Page in a different approach to get a larger impact, all that good stuff. I knew Facebook so nicely this didn’t take a great deal of energy and time. However, it was really valuable to my viewers. Taking on just a number of these projects a week supplied immediate earnings, in the middle of establishing my online training programs. Just think your niche and decide what you can offer that help boost revenue for a short time as you get things going.
Opportunity #5: Becoming an Affiliate to Somebody Else’s Application or Merchandise
I saved this one until the end since you’re able to use it in tandem with Opportunities #1-4. Webinars, 30-day challenges, miniature live promos, four-part e-mail strings…; those can be utilised as an affiliate. You have heard of this earlier, I am sure. But have you ever actually done it? Have you ever done it right? I have been an affiliate for several years for different programs and merchandise. As an example, you’ve probably heard me speak in my B-School Bonus. I’m a proud member of B-School and that I promote it every chance I get because I know it changes lives and companies. This really is a massive part of my affiliate revenue. I’m also an affiliate Lead Pages. They do amazing things and they’ve changed companies fast based on how easy their tool is. But I do not let it take over my company and I definitely never want it to earn more money than my own apps. The idea is to let it match all the things I’m doing in my.
Three hints for clever affiliate marketing:
1. Believe in it. You need to have used the application or merchandise you’re helping to advertise. You have to know it works, have your results which you’re able to chat about, and also be so eager to sing its praises. You know you have made a good affiliate marketing venture or connection when you tell everybody about it if you’re not likely to have money for this. 2. Build a funnel. Webinars, four-part email sequences, and miniature trainings all work to it. As an instance, if you click here, you will find an affiliate marketing I did a training for. I literally walk you through how to use Lead Pages. For B school, I’ve an whole B School bonus encounter: five bonuses you can’t get anywhere else, for instance, live two-day event, including a particular Facebook advertising program, including my brand new webinar app that’s not out yet. You simply get this stuff in B School if you use my own affiliate link. 3. Read this informative article My good buddy, Pat Flynn of Smart Passive Income, composed a post on his blog “Smart Passive Income” known as .” It is a really intelligent strategy for affiliate marketing, particularly for those just starting out. Definitely check that out, along with his other great article, .
One Last Tip
All of these are ways that you locate hidden cash that may add to your cash flow. But an equally valuable action is to locate the hidden places in which you’re losing cash. I can almost guarantee that you’re paying for something right now that is not essential to your success. All of us have been guilty of this. To locate the leak and allow it to stop, spend 20 minutes now going via your most recent credit card statement and also checking accounts statement. Make a quick list of all you’re paying for monthly for your business: apps, applications, subscriptions, etc.. Are you using everything you’re paying for? If not, stop paying for it. You will immediately start saving cash. Voila! Instant money you’re able to start spending where it will actually work for you.
Make sure you listen to the whole episode for more tips and individual insights from my expertise in searching out concealed money opportunities. And do not forget to get this week’s precious freebie, “A Course Creation Starter’s Guide” for making your own online training programs. Click here to download it today.