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Online Searches For Useful Market Information
by Scott F. Geld

It's common knowledge that the Internet is a powerful tool. You often hear that anything and everything you want to know can be found online. But what is it you should want to know? What kinds of information will help you increase your sales potential and grow your business? Read on and find out.

Keeping Up With Change

Online databases provide in-depth and up to date information about changes in many companies. Keeping informed and up to date about changes within your industry is critical to successful sales efforts. Changes in personnel for example, can often change the way a company does business.

For instance, when a company gets a new decision maker you may need to adopt a whole new sales approach. If you know that a new person is at the helm,
then you can be sure to touch bases right away and establish a favorable relationship immediately.

Besides changes in personnel, industry facts and figures that affect a business can also be tracked online. Did your customer just win a huge contract to build megawidgets? If so, your product may be needed and you can be first in the
door (ahead of the competition) with your proposal to supply the needed parts. Business oriented online databases provide up-to-date information on a wide variety of markets and industries.

A Great Resource for Quick Market Analysis

If you need information about a market right away, the fastest way to get it is by looking at an online database. Government websites for example, have conducted and documented hundreds of studies on various industries and market niches.

Market research companies are also putting the results of their research online. Emerging industries are frequently featured in these databases and are an excellent way to find out what trends are up and coming. You can use this information to leverage your sales potential.

Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company providing targeted traffic and "top spot" links starting at $5/month.

For more information, please visit: MarketingBlaster.com

Profiting From Clickbank
by James D. Brausch

Do you have a website receiving traffic? Would you like to make more money from it? I recommend two affiliate networks: Commission Junction and Clickbank. This article is about profiting from Clickbank.

ClickBank is similar to Commission Junction, but it doesn't have as many products.

Generally, the products are things that can be delivered electronically (ie: ebooks). They also give you an idea of which merchants are selling best, so I also recommend them.

Here's how to get started:

1. Go to the following URL (or click the link below):

http://www.ClickBank.com

2. Click "Promote Products"

3. Click the topic that matches your own topic best in the list of topics in the center of the window.

4. It will show a list of vendors in order of how well they sell. Click on the first "Earn" link.

5. Fill out the form and wait for your ClickBank affiliate information.

When you get your information, login by going back to www.ClickBank.com and clicking the Login button. Now you can get links from ClickBank and put them in your resource directory.

The author, James D. Brausch, is the coach and webmaster of QuitThatJob.com, a site dedicated to providing step-by- step instructions to start your own profitable Internet business and Quit That Job!

For more information, please visit: QuitThatJob.com

Do Popups Affect Ranking?
by Jon Ricerca

Someone from our membership site recently asked "Do Popups Affect Ranking?" My gut instinct was "How could they?" and "Why would a search engine care whether your site used popups or not?" Then, I thought "Well; if the search engines do pay any attention to popups, they probably rank them lower due to quality issues."

However, since it was a member of our site asking the question, I decided to run it through our statistical analysis engine. Wow! What a surprising result!

Here is the methodology I used to answer this question. I gathered the results of the queries naturally performed last month by myself and three associates using Yahoo and Google.

I then visited each page and kept a tally of pages that used the javascript "window.open" command (a very common way to implement popups). The tally was kept for each of the first eight rankings for each of the two
largest search engines (Yahoo and Google).

On the Y-axis, you will see the number of pages found that use a javascript "window.open" command. On the X-axis, we have rankings from 1 to 8. Here are the graphs for Yahoo and Google:

http://www.SearchEngineGeek.com/graphs/dey04.gif
http://www.SearchEngineGeek.com/graphs/deg04.gif

Yahoo doesn't seem to care very much about use of the "window.open" command. However, the trend is positive.

Pages with the "window.open" command did rank higher on average than pages without it.

The Google result was absolutely amazing though! The correlation was an amazing +92 on a scale of -100 to +100.

Pages which used the "window.open" command ranked much higher in an extremely consistent manner than pages that did not use the "window.open" command.

Is it possible (likely?) that Google actually does use this as a ranking factor? Why? We may never know, but now we do know that pages that implement popups using the "window.open" command do rank higher on average on
Yahoo and MUCH higher consistently on Google.

Notes: 1. Over 1,000 queries and over 10,000 sites were examined for this study. 2. There was no exercise to attempt to isolate different keywords.
I merely took a random sampling of the queries performed by myself and three associates during the prior month.

Conclusion: Pages using the javascript "window.open" command rank higher on both of the leading search engines (Yahoo and Google).

This is merely a correlation study, so it cannot be determined from this study whether the leading search engines purposefully entertain this factor or not.

The actual factors used may be far distant from the factor we studied, but the end result is that both of these search engines do, in fact, rank pages with a "window.open" command higher on average.

Jon Ricerca is one of the leading researchers and authors of the Search Engine Ranking Factor (SERF) reports at SearchEngineGeek.com. For access to the other SERF reports, please visit: http://www.SearchEngineGeek.com

10 Advantages of Offering Articles to E-Zines
by Scott F. Geld

1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site
address and e-mail address in your resource box.

2. You will be considered a specialist on the subject of the articles you write. This will allow your business to achieve status that you can leverage against your
competitors.

3. There is the possibility the e-zine publisher will place your article on their home page. This will provide you with additional exposure if each issue is available
on their home page.

4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.

5. You will acquire complimentary advertising. You can use the money you save to advertise your business using other methods.  You could, for example,  buy ad space in e-zines that don't accept your article submissions.

6. You can gain more earnings from people interested in employing you to provide other writing services such as books, or seminars.

7. You could give e-zine publishers permission to place your articles in their complimentary e-books. Because people often pass these books to other people they know, your ads could be broadcasted throughout the Internet.

8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow
their visitors to republish your article.

9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.

10. You could establish an agreement with an e-zine where they would promise to publish your article. You could offer to place an article of theirs in your e-zine and they could place yours in theirs. Both of you win in this situation.

Scott F. Geld can be reached for comment on this article at MarketingBlaster.com, a company specializing in super-targeted Pay-Per-Click traffic. 
For more info:  visit Marketing Blaster, Inc.

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