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Your First Newsletter
by James D. Brausch

At this point you may already be making a profit with your new Internet business. You may be tempted to just stop at this point. Maybe you want to optimize your current website (make it so that it makes more money) or maybe you have figured out that you can make $200/month
with this one web-site, so all you have to do is create 50 more like it of different topics and you can make $10,000/month.

Of course, you can take either of these paths. I actually took both and they both lead to their expected conclusions. However, they never really get to the real goal... making money 24 hours a day, 7 days a week with
little or no effort.

The reality is that it takes a lot of effort to optimize your current site to make more money. You can optimize it to receive more visitors. You can optimize it to make more money per visitor. Both work. But, both require you to work. Over time, your work will be undone as vendors disappear and your competitors get better than you at getting visitors.

It also takes a lot of work to add new sites. This also works, but each site you add will be further and further away from a true passion of yours. Each one will be less effective than the last. If you have more viable topics on your list of passions, go back and do the prior steps for each one. It's worth it. If you want to create sites outside of your list of passions, go ahead... that works too. I created about 150 sites before I could quit my job.

For the rest of you, let me share the rest of my path to freedom. The next important step is to create your own newsletter. Why? Currently you receive ____ daily visitors. As I mentioned, it is work to double or triple that...
or is it?

If you have 1,000 daily visitors and you offer a newsletter, perhaps only 5% will sign up for your newsletter. That's 100 daily signups to your newsletter or 700 weekly signups to your newsletter. Let's say each
time you send out a newsletter only 10% of those receiving your newsletter visit your site from the links in your newsletter.

OK; that's only 70 extra visitors when you send out your first newsletter; right? Yes; that's right. But the following week, it's 140 extra visitors the day you send out your weekly newsletter. Still not excited about
that? How about 52 weeks (one year) from now. When you send out your next newsletter, it will bring in another 3,640 visitors. How's that?

A newsletter is a long-term strategy, but one that you should start very early so you can get these compounding effects as soon as possible. It sounds like a lot of work; doesn't it? It really isn't.

First of all, let's define the bare minimum that I consider a valid newsletter. It's a single article about the subject of your site (300-700 words) followed by information telling them how to unsubscribe, subscribe (if they received it from a friend), etc.

If you want to see the format I recommend, go ahead and sign up for the newsletter here: http://www.AtHomeBusinessPortal.com/homebusiness/

I promise you that you'll never receive spam by signing up for that newsletter. It's just an article about "home business" every week with information about how to unsubscribe, etc. You are welcome to follow the exact format of that newsletter.

Does it still sound like work? Are you thinking that you can't possibly write a 500 word article every week? You don't have to. There are dozens of articles on the Internet with permission to reprint included. All you have to do is give the author credit and include a link to their site... and sometimes a brief bio at the end of the article.

To find these articles, just go to Google and type:

_______ articles reprint

Fill in the blank with the topic of your site. It's that
easy.

How should you send your newsletter? For now, feel free to just put all the names of your subscribers on the BCC line and send them using your favorite email program (Outlook, Eudora, etc.) It is important to use the BCC line so that you aren't sharing your subscriber's email addresses with each other. They will get very irritated if you do that.

The author, James D. Brausch, is the coach and webmaster of QuitThatJob.com, a site dedicated to providing step-by-step instructions to start your own profitable Internet business and Quit That Job!

For more info, please visit: QuitThatJob.com

Does Keyword Count Affect Ranking?
by Jon Ricerca

Most SEO professionals will tell you that the number of times a keyword is repeated on a page (keyword count) and the ratio of how often that keyword is used in relation to other text (keyword density) are minor search engine ranking factors. However, they will then go on to tell you
to be very careful not to go over the "limit" or your site will be penalized.

What is the limit? How many times should you repeat your keyword? You usually won't get that answer from your friendly neighborhood SEO, because they simply haven't done the study to find out. We have. Enjoy
the results.

The methodology:
I gathered the results of the queries I naturally performed last month using the leading search engine and analyzed them. I had to visit each page and count the number of times the keyword was used in between the body and /body tags. Those keyword counts were then tabulated for the first 10 rankings and converted into a normalized "ranking correlation".

The resulting number shows each group of keyword counts (grouped in ten's to reduce the amount of data required for a valid statistical analysis) normalizing into a number between ~100 and +100 showing the likelihood of being ranked higher/lower.

A value of +100 shows that all 10 rankings were in the proper order to show that pages of the studied size ALWAYS rank HIGHER than pages of another size. A value of ~100 shows that all 10 rankings were in the proper order to show that pages of the studied size ALWAYS rank LOWER than pages of another size. Numbers in between show the varying likelihood of rankings proportionally between ~100 and +100.

That is the number you see on the Y-axis. On the X-axis, we have groups of keyword counts varying from 1 to 130. I stopped at 130 because the number of sites found with keyword counts higher than 130 were too few to consider statistically valid.

Here is the graph:
http://www.searchenginegeek.com/graphs/dag03.jpg

(Note to webmasters: Feel free to hot link to the above graph, text link to it, or even copy it to your own site.)

There is no natural shape to the resulting graph. This probably indicates that the leading search engine does not actually use this factor directly in their algorithm.

However, the general trend is upward. There appears to be no cut-off point where pages with more keywords are ranked lower. If such a cutoff exists, it is more than 130 repetitions of a keyword.

There are two interesting peaks. The first is between 11 and 20 repetitions of the keyword. This is probably the most useful peak for normal pages (articles, paragraphs of text, etc.) since pages with 1-10 repetitions of the keyword rank so poorly in comparison.

The next peak of the graph is between 81 and 90 repetitions of the keyword. Wow! See if you can get your SEO to guess how many keyword
repetitions is "too many". I'm willing to bet that they
will say something far less than 81 repetitions.

Notes:

1. Over 1,000 queries and over 10,000 sites were examined for this study.

2. There was no exercise to attempt to isolate different keywords. I merely took a random sampling of the queries I performed during the month.

Conclusion:

Pages with their target keyword repeated 11-20 times or 81-90 times rank best on the leading search engine! If there is a "cutoff" point where too many repetitions of a keyword result in much lower ranking, we didn't find it.

Pages with up to 121 repetitions of the keyword continue to rank higher than pages with 1-10 repetitions of the keyword.

This is merely a correlation study, so it cannot be determined from this study whether the leading search engine purposefully entertains this factor or not. The actual factors used may be far distant from the factor we studied, but the end result is that this search engine does, in fact, rank pages with the above keyword counts higher than pages with other keyword counts used in the study.

Jon Ricerca is one of the leading researchers and authors of the Search Engine Ranking Factor (SERF) reports at SearchEngineGeek.com

For access to the other SERF reports, please visit: SearchEngineGeek.com

Newsletter Content and Newsletter Promotion
by Scott F. Geld

How do you decide what to put in your newsletter?

First and foremost, your target audience should be the determining factor. Next, the content of your newsletter should be newsworthy and appropriate in terms of timing. If there's a hot new product just out, or a medical breakthrough that may affect your audience, include these types of stories. Try and make your content informational, rather than a 'hard sell' of your wares. Remember you are
distributing a newsletter not an advertisement.

Where do you get the material for your newsletter?

If you write the newsletter yourself keep abreast of news within your industry. This should provide lots of editorial possibilities.

Do some research about the products or services you sell. Readers love 'how to' pieces. You can interview industry experts, customers and other knowledgeable people and then report useful information to your audience.

Encourage submissions from other writers.

When you start publishing a newsletter, submit it to Ezine directories. Many of these directories ask you if you accept newsletter content. If you answer yes, other writers can submit their articles and you can use them in your newsletter. Some sites you can submit your newsletter to are Ezine-Universe.com, BestEzines.com, EzineMarketing.com.

Read other newsletters and Ezines that target the same or similar markets. When you spot an article that you'd like to use, contact the newsletter editor and request permission to reprint the piece. Most editors appreciate knowing that others are reading their publications. It's considered good etiquette to provide the writer/editor with a copy of the newsletter their article appears in. Ask to be added to their mailing list. You may find other appropriate articles in future issues.

Some Web sites offer articles as newsletter content. Check out Marketing-Seek.com, EzineArticles.com, WebSource's Article Announce and AuthorConnection.com.

Other content ideas to include in a newsletter are: Testimonials,Profiles of your clients or contacts, Book Reviews, A calendar of Industry events, Helpful links to other Web sites, Educational resources such as training course

You will find that some ideas for your newsletter will arrive in your inbox. Create a folder in your email program for newsletter content. Then when you are ready to put a newsletter together, you can check your folder for material.

As you surf the net, add to your Favourites list anything that might be suitable for future newsletter content. It's OK to do some obvious advertising in your newsletter, but remember you don't want to turn your readers off...so don't overdo it.

For a newsletter to be effective, it must be sent regularly to your readers. It is a form of promotion after all, and must be repeated to be remembered.

Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company providing targeted traffic and direct links starting at just $5. For more info: http://www.MarketingBlaster.com

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